All Marketing Books Are Worthless, Except for These

Just about every book written about marketing that you can pick up today at a bookstore is worthless. They are just a bunch of meaningless tomes describing ways to trick your market, cheat, entertain, or “be creative” that ultimately amounts to nothing. I know that sounds harsh, but hey—do you realize that you can’t get the time back that you wasted on a lousy book that you read?

And in terms of marketing, it’s even worse—bad marketing advice can make you lose money, tarnish your reputation, and frustrate your customer base. The bottom line is this—most marketing books are all full of the same junk about creativity, techniques, and strategies that do not ultimately facilitate the customer’s decision making process. They are all the same old stuff, repackaged and regurgitated.

So, to help you out, I’m going to share with you the only real marketing books you should bother reading. Read these books, implement the strategies you find in them—and you will reap significant rewards. I guarantee it! Some of the images are taken from Amazon.com but we make no commission if you should follow our recommendations and read these books.

Getting Everything You Can Out of All You've Got by Jay Abraham  Jay abraham book

 

 

Monopolize Your Marketplace by Rich Harshaw   Monopolize Your Marketplace

 

 

The E-Myth by Michael Gerber The E-Myth

 

 

My Life in Advertising by Claude HopkinsMy Life in Advertising and Scientific

 

 

Influence: the Psychology of Persuasion by Robert Cialdini Influence- The Psychology of influence

 

 

The Plain English Approach To Business Writing by Edward P. Bailey Jr. http-_www.amazon.com_Plain-English-Approach-Business-Writing_dp_0195115651